Monday, April 4, 2016

Thoughts on the Strategic Plan


By a show of hands, how many of you have read the association’s Strategic Plan?  What?  No?  Why not?  Well, I’m guessing if you haven’t read the plan it’s because, like me, most people groan at the thought of reading a strategic document and quickly find something else to do.  However, this plan is very straight forward, illustrated in bullet points and doesn’t spend too much time with history of the association, etc. that we, as owners, probably already know for the most part.  As of this morning the document had only been viewed 26 times on the website.  And two of those 26 are me!  Now, many owners bemoan the lack of communication to property owners, but don’t take time to review the materials that are broadcasted.  To view the document; log into the www.coosawattee.net property owner’s site, click on ‘Documents’ and then click on ‘Strategic Plan’.  It’s only 29 pages and a quick read.  Today I’m going to discuss some of the finer points of the plan and give my opinion and recommendations on the action items.
First, let’s take a look at the name of the association.  The plan recommends changing the name to Coosawattee River Community Association.  I don’t think I’m against this.  The term ‘resort’ has long been begging for a definition and means something different to everyone.  I also feel that the new name is more formal and not as ‘elitist’ in nature.
The second topic I would like to address is that of vacant land consolidation and green space production.  The weekly e-mail updates sent by Jeff are marketing the recent acquisition of vacant lots by the association.  While I think this is great for the association I feel we must act now in terms of long range population planning.  As most know, CRR is made up of approximately 7000 individual lots.  Now, think if there was even anywhere near that number of homes?  Yikes!  I believe the last census of developed properties in CRR was somewhere in the number of 2200-2500, and that number seems to suit as far as I’m concerned.  I would like to see management actively contacting owners whose properties are contiguous to the CRR owned properties and negotiating sales.  I also feel the association should be willing to transfer deed of these properties for nominal fees under the conditions that they will be replatted with existing lots – thus inhibiting future growth in the community.  This is the best way to ‘right size’ our community.  Perhaps set two prices on lots.  One price is the retail price and the other is the homeowner discounted price under terms of replatting.  It’s a win-win for the association as well for owners that want a little more elbow room.  This should pertain to the campground section as well.  These lots have not been generating revenue for the association, so we need to move them quickly off the books into the hands of the owners where they will. 
As I previously recommended in my post titled Coosawattee Campground: Why It Is Important To CRR, we should have a buy-back program to acquire some of the distressed properties, improve them, and resell them.  By ‘improve’ I mean stripping the lot, updating the power and electrical, re-graveling, and getting on the market.  We should also be encouraging owners to purchase contiguous lots for replatting.  This will relieve stress on the water and septic systems as well as provide additional parking and storage capacity for campground owners.  Many of the lots are quite small making construction of storage buildings difficult.  Storage = tidy properties.  These improvements will further increase the real estate value of campground lots, drive sales to higher bidding owners and reintroduce a high level of investors into the area.  All these things will continue the trend of improvement in the area and will improve the lives of the current owners. 
As for lots that don’t sell or are undesirable/unbuildable they should be offered at fire sale prices to the public and deed restricted from construction and sold as ‘amenity’ lots.  These deed restricted lots could have slightly lower dues rate.  I’m not sure how all that would work out – but some food for thought.
One of the recommendations in the plan was to eliminate the structure of the rec center pool and eliminate the miniature golf course.  First – yes, eliminate the current golf course, but replace it with something that would appear to have been built in the last century.  Better yet, move it to the general store so it could be an ‘upsell’ for folks coming for tubing, Pickin’ on the Porch, etc.  There really aren’t a lot of options for quality mini-golf in this area.  Quite frankly, I really enjoy playing.  While I don’t think we’ll ever have a course comparable to some of the mega courses you would see along the tourist areas in South Carolina, we could certainly have something that would be a real draw to the center.  Second – leave the structure over the pool.  The plan states that it is reaching the end of its useful life.  I disagree.  This is an aluminum structure.  Its useful life is just beginning.  The clear panels on the structure can be easily replaced if need be.  The expense of tearing down a perfectly good structure only to build another one simply does not make sound, financial sense.
I do agree with some of the plan in regards to the general store.  While the ‘trailers’ don’t offend me, I have long thought that this facility could be a bigger revenue generator for the community.  Pickin’ On the Porch seems pretty popular.  This could be a lot better, however, if a designated audience area was created with a proper stage, sound and light riggings.  This should be a covered area that could be used for other events.  It should also be made available for rental to the general public.  It should be designed as a multi-use facility for meetings, parties, receptions, etc..  Expanded food and drink options would also generate more revenue (along with quality miniature golf).
I also believe that it would be wise to have an area (possibly behind the shops near the POA office) to offer homeowners storage facilities.  I would love to get a boat to tour Carter’s Lake, Lake Blue Ridge, Chatuge, Nottely, etc……but I simply would not be able to navigate and store a boat and trailer with the configuration of my driveway.  Let’s just say I would be able to get it UP to the house, but would never be able to turn around and come back DOWN!  A covered and secured area for boats, utility trailers, RV’s, motorhomes and anything else that needs stored would generate revenue and, in my opinion, a self-funded amenity for homeowners.
I also agree with the reduction of the number of BOD members.  We need clear policy in place as to the role of the BOD and the role of paid management.  The BOD should be providing support and guidance to management, not managing them.  The Board is not the supreme being.  The property owners as a whole run the show.  Board meetings sometimes take the appearance of a legislative session on Capitol Hill.  Management and homeowners should be providing the content of the board meetings with the board members facilitating official voting to solidify new policy, generate public discussion of issues and most importantly – represent their constituents.  Boards are developed to hold management accountable, not influence topics for personal desires.  I could go on for days about structure and content of boards, but it really isn’t very interesting.
Lastly, and most important:  communication, communication, communication.  By large, the majority of issues that persist in CRR are due to lack of, or poorly executed communication.  Lack of transparency creates hysteria, rumors and conspiracy theories that run rampant on several known message boards….including our own, and create a horrible image of our community and owners.  Communication is never easy and I can certainly give new management a bit of a pass on this until they get fully acclimated to our community.  However, December was the last month a newsletter was published.  The newsletter, in my opinion, should be first and foremost in regards to communications.  The effort and creativity it takes to produce shows goodwill toward to the stakeholders of the community.  The weekly e-mails are great, but they simply don’t have the personal touch or ‘feel’ that the newsletter does.  Furthermore, the newsletter creates a sense of community.  Another focus should be on timely posting of board AND committee  (yes, I said committee) minutes on our website.  Several months can pass before minutes are posted (committees seem to feel they are exempt from this) and by that time new agendas and issues have come up that need to be dealt with.  It sometimes feels like we’re living in the past!  Open note to committee chairs – you are doing work on behalf of the full board.  Your actions influence the board.  You must post your minutes in a timely fashion.  Again, full policy should be created that all board and committee members will be required to adhere to.
Whew…..I’m tired.  So I’ve given you a few things to think about.  What are your thoughts?  Let me know in the comments section or you can e-mail me directly at chrisgoodson37@gmail.com if you don’t wish to publicly post here – though you can post under ‘anonymous’. 
Well, that’s it for now.  Lots to think about for us that live along the Coosawattee River.

Til next time,

Chris

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